These groups are characterized by:

High Purchasing Power: Both groups represent consumers with substantial financial resources, making them an excellent target audience for premium products and services.

Strong Purchasing Power: Their choices have significant economic impact, making them key players in multiple markets.

Decision-Making Power: These travelers are often in roles that require quick, effective decision-making, reflecting their authority and influence in both personal and professional spheres.

Bank-Using Audience: Our audience is fully integrated into the financial system, making them active participants in the global economy.